Privacy Policy

Effective Date: January 1, 2024

Introduction

At Bright Side Dental, operated by BRIGHT SIDE MANAGEMENT GROUP LLC ("Bright Side Dental," "we," "us," or "our"), your privacy is our priority. This Privacy Policy governs data collection and usage on our landing pages, including https://gobrightsidedental.myfunnelish.com/, https://bsdbloomfield.leadbloom.net/, and any related subdomains or services (collectively, the "Website"). The Website is an e-commerce platform offering dental services in the Metro Detroit area. By using the Website, you consent to the data practices described in this Privacy Policy.

This policy applies only to our online activities and does not cover information collected offline or via other channels. For questions, contact us at info@brightsidedental.com or 1-800-724-6537.

1. Information We Collect

We collect information you voluntarily provide and automatically gather certain data when you interact with the Website.

A. Personal Information

We collect personal information you provide when you:

• Submit an appointment request form (e.g., first and last name, email address, phone number, insurance type, or other details in the form).
• Register for an account, enter contests, sign up for offers, or contact us via email or forms.
• Provide payment information (e.g., credit card details) for services.

B. Automatically Collected Information

We and our third-party partners may automatically collect:

• Usage Information: IP address, browser type, operating system, access times, referring/exit pages, and device identifiers.
• Tracking Technologies: We use cookies, web beacons, and similar technologies (e.g., Meta Pixel) to enhance user experience, analyze trends, and track advertising performance. For example, we use Meta Pixel to track anonymized form submission events (e.g., "Lead" events) for advertising purposes, without sharing personal or health-related information.

C. Health-Related Information

Information submitted via appointment forms (e.g., insurance type or appointment details) may constitute protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). Such information is stored in a HIPAA-compliant platform and is not shared with third-party advertisers.

2. How We Use Your Information

We use your information for purposes consistent with this Privacy Policy and applicable law, including:

• Processing appointment requests and transactions.
• Communicating with you (e.g., confirmations, responses to inquiries).
• Sending marketing communications (if you opt in), such as promotional offers or newsletters.
• Improving the Website through analytics and user behavior tracking.
• Measuring advertising effectiveness (e.g., via Meta Pixel for conversion tracking).
• Ensuring security, detecting fraud, and complying with legal obligations.

3. How We Share Your Information

We share your information only as described below and in compliance with applicable laws, including HIPAA and the California Consumer Privacy Act (CCPA).

A. Trusted Service Providers

We share data with third-party service providers to perform functions like:

• Hosting the Website and processing appointment forms (e.g., via a HIPAA-compliant platform with a Business Associate Agreement).
• Conducting analytics, customer support, or email delivery. These providers are contractually obligated to maintain confidentiality and are prohibited from using your information for other purposes.

B. Third-Party Advertisers

We use Meta Pixel to track anonymized form submission events (e.g., "Lead" events) for advertising on platforms like Facebook. No personal information (e.g., names, phone numbers) or health-related information (PHI) is shared with Meta or other advertisers. IP addresses or device identifiers may be collected by Meta Pixel, as described in Section 4.

C. Legal and Safety Purposes

We may disclose information if required by law or to:

• Comply with legal processes or government requests.
• Protect the rights, safety, or property of Bright Side Dental or others.
• Investigate fraud or security issues.

D. Aggregated or De-Identified Data

We may share aggregated or de-identified data (e.g., website usage statistics) that cannot be linked to you.

4. Tracking Technologies and Consent

We use tracking technologies like cookies, web beacons, and Meta Pixel to enhance user experience and track advertising performance. When you visit the Website, a cookie consent banner allows you to opt in or out of non-essential tracking (e.g., Meta Pixel for advertising). Essential cookies required for site functionality do not require consent.

You can manage tracking via:

• Browser Settings: Disable cookies, though this may affect Website functionality.
• Industry Opt-Outs: Opt out of interest-based advertising via the Digital Advertising Alliance (DAA) at optout.aboutads.info or Network Advertising Initiative (NAI) at optout.networkadvertising.org.

Meta Pixel may collect IP addresses or device identifiers for advertising. To learn more about Meta’s data practices, visit facebook.com/privacy.

5. HIPAA Compliance

Health-related information (e.g., appointment form details) is stored in a HIPAA-compliant platform and protected by a Business Associate Agreement (BAA) with our service providers. We do not share PHI with third-party advertisers like Meta. All data transmissions involving PHI are encrypted using Secure Sockets Layer (SSL) protocol.

6. Your Rights Under CCPA

If you are a California resident, you have the right to:

• Know: Request details about the personal information we collect, use, or share.
• Delete: Request deletion of your personal information, subject to exceptions (e.g., completing transactions, legal obligations).
• Opt-Out: Opt out of the sale of personal information (we do not sell your data). To exercise these rights, contact us at info@brightsidedental.com or 1-800-724-6537.

7. Security

We use reasonable safeguards, including SSL encryption and HIPAA-compliant platforms, to protect your information. However, no internet transmission is 100% secure, and you provide information at your own risk.

8. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA). If you believe a child under 13 has provided information, contact us to remove it.

9. Links to Third-Party Sites

The Website may link to third-party sites (e.g., payment processors, social media). We are not responsible for their privacy practices. Review their policies before providing information.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated via email (if provided) or a notice on the Website. Continued use of the Website after updates constitutes your consent to the revised policy.

11. Contact Us

For questions or to exercise your privacy rights, contact:

Bright Side Dental

43380 Woodward Ave, Suite 105

Bloomfield Hills, MI 48302

Email: info@brightsidedental.com

Phone: 1-800-724-6537